How do you determine the right rental price for your property?

by Myrthe Jager on March 18, 2025

Determining the right rental price for your Curaçao property is essential to both being attractive to potential tenants and having a profitable investment. An accurate price indication prevents long-term vacancy and maximizes your rental income. In this blog, Moret Real Estate discusses the main factors that influence the rental price and how you can optimize it.

1. Location and Accessibility

The location of your property plays a crucial role in determining the rent. Properties in popular and easily accessible neighborhoods, close to amenities such as schools, shopping and beaches, can typically command higher rents. A central location with easy access to public transportation also increases the attractiveness of your property. 

2. Type and Condition of Property.

The type of property, whether an apartment, detached house or villa, and its overall condition will determine the rental price. Newly built or recently renovated properties with modern amenities often attract higher rents because of lower energy costs and modern facilities. 

3. Area and Layout.

The habitable area, as well as the presence of additional spaces such as a garden, balcony or terrace, influence the rental price. A practical and attractive layout can improve the functionality of the property, which increases the rental value.

4. Amenities and Extras.

Homes equipped with extra amenities such as air conditioning, security systems, parking or a community pool can justify higher rents. These extras increase comfort and security for tenants, adding to the attractiveness of the property.

5. Energy Costs and Sustainability.

Energy-efficient homes with a low energy index are more attractive to tenants because of lower energy costs. Investing in sustainable solutions, such as solar panels or energy-efficient appliances, can increase rental value and contribute to an environmentally friendly image. 

6. Market Research and Comparison

It is essential to research the rental rates of comparable properties in your area. This will help you establish a competitive and realistic rent. For factors such as location, property type and amenities, it is helpful to include this comparison.

7. Legal Guidelines and Taxes.

Consider local laws and regulations regarding rents and taxes. In Curacao, for example, 35% of rental income may be deducted as expenses for maintenance, insurance and taxes. It is important to be aware of these regulations to avoid surprises.

8. Seasonal and Economic Factors

Curaçao’s rental market can fluctuate due to seasonal factors and economic developments. During the tourist season, the demand for rental properties is often higher, which can positively influence rental prices. It is wise to monitor these trends and adjust your rent accordingly.

9. Marketing and Presentation

A professional presentation of your property, including high-quality photos and a clear description, can increase the perception of value. Effective marketing strategies attract more potential tenants, which can lead to faster rentals at an optimal price. 

10. Partner with a Local Realtor

Engaging a local broker, such as Moret Real Estate, can help you accurately determine the rent. They have extensive knowledge of the local market and can advise you on pricing, marketing and finding reliable tenants. Moret Real Estate offers an exclusive selection of properties and is ready to support you in the rental process.

Conclusion

Determining the right rental price for your Curaçao property requires careful consideration of several factors, including location, property type, amenities and market conditions. By conducting thorough market research, being aware of legal requirements and working with an experienced real estate agent such as Moret Real Estate, you can establish a competitive and profitable rental price. This not only ensures satisfied tenants, but also a successful and sustainable rental experience.